Greek tourism is the main pillar of the national economy, having shown remarkable growth and resilience over the last decade. Despite successive challenges – from pandemics to geopolitical developments – Greece remains one of the world’s leading travel destinations, with its reputation and attractiveness significantly outperforming its main competitors.

The New Reality in Tourism

Today, the landscape is radically changing. Modern travelers are now seeking experiences that go beyond the traditional “sun and sea” model, emphasizing authenticity, quality and sustainability. New trends shaping the industry include:

  • Digital Transformation: Widespread use of smartphones, contactless transactions and digital platforms are creating new business models and require technological readiness.
  • Green Transition:Sustainability is now a necessity, not an option, to address climate change and protect the tourism product.
  • Behaviour Change: A shift towards experiential tourism, volunteering and alternative forms of tourism.
  • Demographic and Workplace Adaptations: An aging population and the rise of remote working (digital nomads) are creating new needs for hospitality and specialized services.

According to recent data from Visa, tourism spending in Greece is dynamic, with electronic payments dominating. Visitors are now spending more on services that offer quality and authenticity, reinforcing businesses’ need for modern payment tools, digital presence and effective liquidity management.

Piraeus Tourism 360°: An Integrated Solution

In response to the evolving needs of its 17,000+ member businesses, Piraeus offers the Tourism 360°. It is a set of specialized solutions covering every aspect of tourism business:

  1. Daily Transactions & Liquidity: Facilitate daily operations with preferential pricing.
  2. Development & Green Upgrading: Supporting investments that promote sustainable development with competitive financing terms.
  3. Enhancing Competitiveness: Providing tools to help businesses stand out in the international marketplace.
  4. Insurance: Integrated insurance solutions for risk management

Exclusive Member Benefits

Membership in Piraeus Tourism 360° comes with significant financial benefits:

  • Business liquidity enhancement through Piraeus Business Open POS, with an interest rate of 5.90%
  • 50% discount on regular maturity finance application review fees.
  • Charge €1 per incoming STP remittance.
  • Instant payment of epay POS transactions, next day with AllWeekPay including weekends and holidays or even next hour with NowPay
  • Free payroll for company staff.
  • Free 1st year subscription on business and corporate credit cards (Piraeus Business Credit, Business Visa).
  • Online financing, without any branch visit, with the business e loan through Piraeus e banking

In a rapidly evolving industry that requires strategic decisions, the success of a tourism business depends on its ability to adapt, innovate and invest in the future. Piraeus Tourism 360° is not just a banking package, but an integrated financial ally that stands by the tourism business at every stage of its development.

The aim is to actively support the Greek tourism business, enhancing its sustainability, competitiveness and long-term value. Because tomorrow’s tourism needs solid foundations, modern tools and forward-looking partnerships.

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