Enerwave, a leading provider of electricity and natural gas, and AB Vassilopoulos, with a long-standing strong presence in organised food retailing, nationwide coverage and a strong presence in the Greek market, are entering into a new strategic partnership.
Energy stability with substantial benefits for consumers
As part of this partnership, with each new connection of a new fixed electricity and/or gas* plan to Enerwave, AB Vassilopoulos customers will receive a discount cheque worth 6 euros every month for 12 months.
By choosing fixed energy charges for 12 months and a monthly, real shopping benefit, the offer ensures predictability, certainty and practical support for the everyday life of Greek households.
In this way, the two companies combine energy stability with tangible financial benefits for consumers, leveraging Enerwave’s provision of innovative energy solutions and the strong relationship of trust that AB Vassilopoulos has developed with consumers across Greece.
“At Enerwave we invest in partnerships that create substantial value for consumers. Our strategic synergy with AB Vassilopoulos combines the energy stability and reliability of our programs with a tangible, monthly financial benefit that enhances the daily lives of Greek households. Through this initiative, we reaffirm our commitment to offer solutions that respond to the real needs of our customers and actively support the family budget,” said Giorgos Tzanetakos, Commercial Director of Enerwave.
Again, Andreas Simeonoglou, Senior Vice President Commerce & Marketingof AB Vassilopoulos, stated: “At AB Vassilopoulos we invest in partnerships that create real value for our customers. Through the AB Partnerships Ecosystem we develop strategic synergies with leading organisations, connecting the everyday shopping experience with services that support households. At the same time, we are implementing an annual Retail Media strategy that leverages all AB’s phygital touchpoints, creating an integrated 360° experience for the consumer and offering our partners opportunities for mass coverage, targeted actions and personalized offers. Our partnership with Enerwave is another important step in this direction.”
Throughout the partnership, Enerwave will develop additional targeted actions within selected AB Vassilopoulos stores, further enhancing the consumer experience and benefits.
